About this lesson
This interactive module offers you a complete trade show planning guide that will help you get the best out of your investment.
How much does it cost?
These lessons are provided free by New Zealand Trade & Enterprise.
Why you should do it
Exhibiting overseas at a trade show represents a considerable investment for most companies. This workshop shows there's more to exhibiting overseas than might at first appear.
Who should complete it
Any New Zealand company (and particularly first-time exhibitors) thinking of exhibiting overseas.
What you will end up with
You'll end up with a clearer idea of what is involved and what you need to do to make the event a success. Your input during the module will be saved for you to print out at the end as a working plan and budget for exhibiting at your targeted trade show.
You'll also find a range of useful downloads:
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Event budget (Excel spreadsheet)
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Ensuring success from trade shows
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Prior to departure and Upon arrival checklists
•
Needs and motivation of visitors
Contents
| Before | During | After |
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Set your objectives
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Upon arrival
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Lead follow-up
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Research the market
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During the event
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The final analysis
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Budget
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Types of visitors
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Planning your stand
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Promotion
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Planning your work at the stand
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