About this lesson
This interactive workshop explains the importance of export market research and offers a structured approach to the research.
How much does it cost?
These lessons are provided free by New Zealand Trade & Enterprise.
Why you should do it
Your chances of becoming a successful exporter will be enhanced if you have first completed the necessary research.
Who should complete it
Any New Zealand businesses interested in exporting or in investigating a new export market.
What you will end up with
The workshop offers relevant prompts on what questions you should be asking and researching and points you to helpful agencies and sources of information. At the end you can print out your input as an action plan.
You'll also find a range of useful downloads and links to relevant articles.